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Insights

Hear every voice. Act on every theme.

Sift agents read every channel, classify every message, and surface what's actually moving — by topic, by sentiment, by why. Ask SiftGPT anything from the app, Slack, or any MCP client.

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  • Theme
    Shipping delays up 15% w/w
    42% of complaints · Spain & Portugal cluster
  • Asked
    "What's the top complaint?"
    answered in 4s · grounded in 4,200 conversations
  • Persona
    @marcus_h driving the thread
    power user · 12-trip history · 47 replies
How Voice of the Customer works

From every message to the answer you needed.

  • Surface

    Themes, sentiment, root cause.

    Sift reads every channel and clusters what people are actually saying — by topic, by sentiment, by why. Spot a shift before it becomes a crisis.

  • Ask

    Chat your data with SiftGPT.

    Ask anything in plain English. "What's the top complaint this week?" "Which creators are talking about us?" Get answers in seconds, with the underlying messages one click away.

  • MCP

    Plug Sift into the tools you already use.

    Sift exposes a SiftGPT MCP endpoint. Connect it to Claude, Cursor, or any MCP-enabled tool — your analysts query the conversation data without leaving their workflow.

Works with
  • Claude
  • Cursor
  • ChatGPT desktop
  • Slack

Hear every voice.

Ask SiftGPT anything about your audience: top complaints, emerging themes, who's saying what. Get an answer in seconds. TAG, TAXONOMY, and PERSONA agents classify every post in the background, so every answer is grounded in real conversations, not a guess.

ASK TAG TAXONOMY PERSONA RESEARCH

  • Apply your taxonomy at scale.

    Define your taxonomy once. Sift applies your tags to every post, comment, review, and thread, instantly and consistently, no matter the volume.

  • Find what you didn't know to look for.

    Sift finds the conversations no one tagged. New themes, emerging complaints, breakout trends, surfaced before anyone asked.

  • Know who's actually talking.

    Posts don't post themselves. Sift identifies who's behind every conversation: power users, first-timers, creators, detractors, so you respond to the right voice the right way.

The fleet.

Sift isn't one AI doing everything badly. It's eleven specialized agents, plus the custom ones you configure, each trained for a specific job, working in parallel across every conversation, every channel, all the time.

  • TRIAGE

    What to engage on, what to skip, what to escalate

    skip · draft · escalate · alert

  • TAG

    Applies your taxonomy to every post

    ▢ Lisbon ▢ Hotel ▢ Refund

  • TAXONOMY

    Surfaces emerging themes + user types

    ⚡ "Sleep pods at MAD" +320%

  • PERSONA

    Identifies who's posting and applies the right profile

    Power user · 12 trips · micro-influencer

  • BRAND

    Knows your voice, style guide, brand do's and don'ts

    voice: warm · accountable · concise

  • DRAFT

    Writes replies in your brand voice with full context

    "ahh marcus that's not it, really sorry…"

  • SCOUT

    Finds marketing opportunities: trends, press, competitor moves

    ⚡ "12-3-30" trending · NYT piece live

  • CRISIS

    Detects threats and brewing issues, alerts in real time

    ⚠ "delayed orders" up 4× w/w

  • ASK SiftGPT

    Natural-language Q&A across your conversation data, reachable via MCP

    Q: "Top complaint?" → A: "Shipping · 42%"

  • RESEARCH

    Deep dives on customers, competitors, products

    Dossier: history, sentiment, key issues

  • BRIEF

    Proactive summaries for leadership and teams

    Monday brief: themes + sentiment + crisis

  • Custom

    Configure new agents for the jobs your team has.

    the fleet grows with you

Recent analytics updates

See the latest work behind faster answers, clearer dashboards, and customer intelligence.

View all updates

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