Sift AI

Free AI reply generator

Answer a customer post, comment, review or DM in seconds, in the tone you choose.

Add your brand and facts (optional)

How it works

Paste the message

A post, comment, review or DM from a customer. Add your brand and any facts you want used.

Pick the channel and tone

A reply on X, a public comment, a private message or a review. Friendly, professional, playful or apologetic.

Copy a reply

Three replies with a character count, plus what the customer wants and whether to move it to a private message.

Paste the message you need to answer. Get three replies that take different approaches, fit the channel's length, and only use the facts you give.

Use it for social media replies, review responses, customer service replies, complaint responses and comment replies.

What makes a good reply

A good reply answers what the person actually said, in a voice that sounds like someone on your team. It is short enough for the channel, it doesn't promise anything you can't do, and it gives the customer a clear next step. Skip the stock lines like "We apologize for any inconvenience". People can tell.

Reply in public or in private?

Reply in public first, so other people can see you answered. Move to a private message when you need an order number, an email or account details, and never ask for those in a public reply. Once the issue is fixed, a short public follow-up shows it was handled.

Replies by situation

A complaint

Say what went wrong in their words, then give one next step. Don't argue in public.

A question

Answer it directly, with a link if one helps. Keep it to two sentences.

Praise

Thank them for something specific they said. A question back can start a conversation.

A review

Other shoppers read your reply. Thank them, answer the point they made, and keep it calm.

More free tools

All free tools →

Questions

How does the AI reply generator work?

Paste a post, comment, review or message from a customer. Pick where you're replying and the tone. An AI model reads the message and writes three replies, each taking a different approach, with a character count for the channel.

Will it make up policies or offers?

No. It only uses the facts you add, like your refund window or a help link. When a reply needs a detail you didn't give, it leaves a placeholder such as [order number] for you to fill in.

Does it ask customers for personal details in public?

No. Public replies never ask for an email, phone number, order number or payment details. When a message needs those, one of the replies moves the conversation to a private message.

Is it free?

Yes. Your first replies need no sign-up. After that, add a work email once and it stays free.

Can it reply for my whole team?

This tool writes replies one message at a time. Sift's agents read every conversation on your channels, draft replies from your help center in your brand voice, and send them once your team approves.

The free tools take a snapshot. Sift runs all day.

Sift gives social teams AI agents that read every conversation, answer customers, flag what's growing and write the weekly report. The free tools run on the same agents.

  • InboxEvery DM, comment and mention in one place, sorted by what needs a reply.
  • AI repliesDrafts in your voice that go out when your team approves them.
  • TrendsA heads-up when a topic about you starts to grow.
  • SiftGPTAsk anything about your conversations and get the answer with the posts.