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Free share of voice tool
Compare your brand with up to 3 competitors across X, TikTok, YouTube, Instagram and news.
See each brand's share of posts and engagement, how it splits by channel, which topics each brand owns, and how people feel about each one.
- Competitive analysis
- Brand benchmarking
- Campaign comparison
- Share of engagement
Each channel fills in as it answers.
How it works
Add the brands
Your brand first, then up to 3 competitors.
We read the public posts
Every matching post on X is counted per brand. The most engaged posts are sorted into shared themes.
Open your comparison
Share of voice, share of engagement, channels, themes and sentiment per brand.
What is share of voice?
Share of voice is the part of a conversation that belongs to your brand compared with your competitors. On social, it is usually your share of posts that mention any of the brands you compare. A rising share of voice usually comes before a rise in awareness and sales.
How to use it
See who people talk about most this week, and on which channels.
Each theme shows which brand leads it, so you can see where you're strong and where you're missing.
Compare your share before and after a campaign, or against a competitor's launch.
Net sentiment per brand shows whether a bigger share is good news or a backlash.
How it's measured
We count every public post on X for each brand, then read the most engaged posts from X, TikTok, YouTube, Instagram and news. Share of voice is each brand's share of the posts read. Share of engagement uses likes, comments, shares, reposts and quotes. Themes are shared across all brands, so you can compare like for like.
More free tools
All free tools →Social listening report
Volume, engagement, themes and sentiment for any keyword across X, TikTok, YouTube, Instagram and news.
Social care audit
How fast a brand replies on X, how many posts get an answer, and the top issues people raise.
Sentiment analyzer
Paste posts, comments or reviews. See how people feel and what they talk about.
Questions
How is share of voice calculated?
Share of voice is one brand's posts divided by the posts for every brand you compare, times 100. The report also shows the share of engagements, the share on each channel, exact post counts on X, and which brand leads each theme.
Is this share of voice tool free?
Yes. You need a work email to open the report, so we can send you the link.
Which channels does it cover?
Public posts on X, TikTok, YouTube and Instagram, plus news articles, over the last 7 or 30 days.
How many competitors can I add?
Up to 3, so 4 brands in one report.
What if a brand name is a common word?
Each post is checked against the brands you compare, and posts about something else with a similar name are dropped. Very common words can still pull in some unrelated posts, so a more specific name works best.
Built by Sift AI
The free tools take a snapshot. Sift runs all day.
Sift gives social teams AI agents that read every conversation, answer customers, flag what's growing and write the weekly report. The free tools run on the same agents.
- InboxEvery DM, comment and mention in one place, sorted by what needs a reply.
- AI repliesDrafts in your voice that go out when your team approves them.
- TrendsA heads-up when a topic about you starts to grow.
- SiftGPTAsk anything about your conversations and get the answer with the posts.