TikTok and Instagram money calculator
See what a sponsored post from any creator is worth, from the views their posts really get.
Price a post from its views
Type the views a typical post gets. No sign-up.
One sponsored post
Views ÷ 1,000 × what brands pay per 1,000 views
How it works
Enter a handle
Any public creator on TikTok, Instagram or YouTube.
We read their recent videos
Views on up to 20 recent posts, and whether any were paid partnerships.
See the price
A range for one sponsored post, and the numbers behind it.
Enter a handle and we read the creator's recent videos, take the views a typical post gets, and price it at what brands usually pay. Or type a number of views below for an instant estimate.
Use it for TikTok money calculator, Instagram money calculator, influencer rate calculator and sponsored post pricing.
How much creators charge
Most brand deals are priced by reach: what brands pay for every 1,000 people who see the post. In our example, @nick.digiovanni's TikTok videos typically get 3.2M views, so one sponsored video is worth about $25,000 to $65,000. A creator with 20,000 typical views would be closer to $160 to $400.
What moves the price
Finance, tech and beauty creators charge more than general entertainment, because their viewers buy.
Running the video as an ad or on your own channels usually adds 20% to 100%.
Asking a creator not to work with competitors for a few months costs extra.
A series of posts, or the same post on several networks, usually comes at a discount per post.
Rates by network
We use these ranges per 1,000 views: Instagram $10 to $25, TikTok $8 to $20, YouTube $20 to $40 and X $3 to $8. YouTube runs highest because videos are longer and keep getting found in search. To check a creator's reach, past paid posts and content before you make an offer, run influencer analytics.
More free tools
All free tools →Best time to post
An agent reads your recent posts and when people post about your topic, then picks your best hours this week.
Name generator
Brand and handle ideas, each checked live for the .com and on Instagram, TikTok, X and YouTube.
Influencer analytics
A creator's typical views, posting pace, past paid posts, content and price. Compare up to 5.
Questions
How much do TikTok creators make per sponsored post?
Brands usually pay about $8 to $20 per 1,000 views on TikTok. A creator whose videos typically get 50,000 views would charge roughly $400 to $1,000 a post. Enter any handle above to see the estimate from their real recent videos.
How much do Instagram influencers charge?
About $10 to $25 per 1,000 views on Reels. For accounts that mostly post photos, an older rule of thumb is $5 to $12 per 1,000 followers, so 50,000 followers works out to about $250 to $600 a post.
Why use views and not followers?
Views show how many people see a post today. Followers pile up over years, so two accounts with the same following can get very different views. We use the middle value of recent videos, so one viral hit doesn't inflate the price.
How much does TikTok pay per view?
TikTok's own Creator Rewards program is commonly reported to pay about $0.40 to $1 per 1,000 qualified views, for videos over a minute. That's far less than brand deals, which is why most creators earn more from sponsored posts.
Is the estimate what a creator will quote?
It's a starting point. Creators with a strong niche, a manager or high demand charge more, and bundles of posts, usage rights and exclusivity all change the price.
The free tools take a snapshot. Sift runs all day.
Sift gives social teams AI agents that read every conversation, answer customers, flag what's growing and write the weekly report. The free tools run on the same agents.
- InboxEvery DM, comment and mention in one place, sorted by what needs a reply.
- AI repliesDrafts in your voice that go out when your team approves them.
- TrendsA heads-up when a topic about you starts to grow.
- SiftGPTAsk anything about your conversations and get the answer with the posts.