# Free Influencer Analytics: Instagram & TikTok Profile Analyzer > Free influencer analytics for Instagram, TikTok, YouTube and X. See a creator's real reach, what their commenters say, what others say about them, fit with your brand and an estimated price per post. Compare up to 5. Canonical: https://www.getsift.ai/tools/influencer-analytics/ ## Free influencer analytics Check a creator's real reach before you pay them, or compare up to 5 side by side. ## How it works ### Enter up to 5 creators Handles or profile links from Instagram, TikTok, YouTube or X. ### We read posts, comments and mentions Up to 20 recent posts, the comments on the newest, and what others posted about them this month. ### Compare and decide Reach, audience reaction, reputation, fit with your brand and an estimated price, side by side. Enter a handle or a profile link. We read the creator's recent posts and comments, find what other people say about them across social and the news, and show what a sponsored post is likely to get and cost. Add your brand to check fit. Use it for Instagram profile analyzer, TikTok profile analyzer, influencer vetting, compare creators and influencer audit. ## What to check before you pay a creator **Typical views** What a normal post gets, not the one that went viral. This is what your post will most likely get. **How steady the reach is** The range most videos land in. A narrow range means fewer surprises. **Past paid posts** Whether sponsored posts get the same views as the rest, or the audience tunes out. **Fit and red flags** What they post about, who it's made for, and anything a brand should know first. ## Why typical views beat follower count Follower counts grow for years and never shrink much, so they say little about who sees a post today. Views do. We take the middle value of a creator's recent videos, so one viral hit doesn't inflate it. Views per follower then shows how much of the following still watches. Compare that across creators of a similar size. To check whether a following is real at all, run the [fake follower checker](https://www.getsift.ai/tools/fake-follower-checker/). ## How we estimate a post's price Brands usually pay per 1,000 views: about $10 to $25 on Instagram, $8 to $20 on TikTok, $20 to $40 on YouTube and $3 to $8 on X. We multiply that by the creator's typical views. For accounts that post few videos, we use $5 to $12 per 1,000 followers instead. Creators with a strong niche or a manager often charge more. To work out a price from your own numbers, use the [money calculator](https://www.getsift.ai/tools/influencer-money-calculator/). ## Questions ### What does the influencer analytics tool show? For each creator: followers, views on a typical video, how much views swing from post to post, engagement rate, how often they post, how their paid partnerships did, what they post about, brands in recent posts, and an estimated price for one sponsored post. ### What does the reputation check do? It looks for posts and news from the last 30 days that mention the creator, written by other people, on X, TikTok, YouTube and news sites. You see how people feel about them, what they say, and any controversies a brand would want to know about before signing. ### How does the audience check work? We read the comments on the creator's recent posts and sort each one: praise, people who want to buy what's shown, questions, criticism, or jokes and tags. When some posts are marked as paid partnerships, you can see whether the audience reacts to ads as well as to the rest. ### Can I compare creators? Yes. Enter up to 5 handles or profile links, separated by commas. You can mix networks by pasting profile links, like an Instagram link and a TikTok link for the same creator. ### Why typical views and not average views? One viral video can make an average look ten times bigger than a normal post. The typical number is the middle of the creator's recent posts, so it shows what a sponsored post will most likely get. ### How do you estimate the price of a sponsored post? We multiply the creator's typical views by what brands usually pay per 1,000 views on that network: about $10 to $25 on Instagram, $8 to $20 on TikTok, $20 to $40 on YouTube and $3 to $8 on X. Creators set their own rates, so use it as a starting point for the conversation. ### Can you see a creator's audience age or location? No. That data is only visible to the creator. Ask them for a screenshot of their audience insights before you sign. ### Which networks does it work on? Instagram, TikTok, YouTube and X. The account has to be public.