# Free Social Media Tools for Brands

> Free social media tools for brands: social listening, share of voice, a social care audit, sentiment analysis, an engagement rate calculator and a hashtag generator.

Canonical: https://www.getsift.ai/tools/

## Free social media tools

Social listening, share of voice, sentiment analysis, engagement rates and hashtags for brands on X, TikTok, YouTube and Instagram.

Six free tools from Sift AI, built on the same agents our customers use. Start with a keyword and get a report in about 30 seconds.

Or open an example: [Starbucks](https://www.getsift.ai/tools/report/?example=starbucks) [Chipotle](https://www.getsift.ai/tools/report/?example=chipotle) [Oatly vs Califia Farms](https://www.getsift.ai/tools/report/?example=oatly-vs-califia-vs-planet-oat)

Public posts only, work email to open a report

[Example, Starbucks, last 7 days Real data **15k** posts on X **914k** engagements **-2** net sentiment Posts on X per day Holiday menu launch positive Boycott and union protest negative Barista life negative Company turnaround and layoffs neutral **@kaithannas**, TikTok, 202k engagements one more sleep until starbucks holiday drinks are back!!! 🎄☕️ counting down to the return of the starbucks christmas menu and the start of the holiday coffee season! @Starbucks #christmascoffee #starbucksholidaydrinks #christmascountdown #holidayseason #christmas2026 Open the full example →Themes, every post, CSV](https://www.getsift.ai/tools/report/?example=starbucks)

## What do you want to do?

Pick the job and go straight to the right tool.

[**Monitor my brand** Social listening report →](https://www.getsift.ai/tools/social-listening/) [**See how I compare with competitors** Share of voice →](https://www.getsift.ai/tools/share-of-voice/) [**Answer customers faster on X** Social care audit →](https://www.getsift.ai/tools/social-care-audit/) [**Understand comments or reviews** Sentiment analyzer →](https://www.getsift.ai/tools/sentiment-analysis/) [**Benchmark an account's engagement** Engagement rate calculator →](https://www.getsift.ai/tools/engagement-rate-calculator/) [**Reach more people with a post** Hashtag generator →](https://www.getsift.ai/tools/hashtag-generator/)

## Compare the tools

| Tool | Answers | Channels | Time | Email |
| --- | --- | --- | --- | --- |
| [Social listening report](https://www.getsift.ai/tools/social-listening/) | What are people saying about my keyword? | X, TikTok, YouTube, Instagram, news | About 30 seconds | Work email to open the report |
| [Share of voice](https://www.getsift.ai/tools/share-of-voice/) | Who gets talked about most, and about what? | X, TikTok, YouTube, Instagram, news | About 30 seconds | Work email to open the report |
| [Social care audit](https://www.getsift.ai/tools/social-care-audit/) | How fast does a brand reply, and what's waiting? | X | About 20 seconds | Work email to run |
| [Sentiment analyzer](https://www.getsift.ai/tools/sentiment-analysis/) | How do these comments feel, and what are they about? | Any text you paste | About 5 seconds | First run free, then a work email |
| [Engagement rate calculator](https://www.getsift.ai/tools/engagement-rate-calculator/) | Is this account's engagement good? | Instagram, TikTok, X, YouTube | Instant | Work email for account lookups |
| [Hashtag generator](https://www.getsift.ai/tools/hashtag-generator/) | Which hashtags do people actually use? | Counts from X | About 10 seconds | First set free, then a work email |

## Free social media tools for brands

Most free social media tools cover one network or one number. These cover the questions a social team asks every week: what people say about you, how you compare, how fast you answer, and what to post. Each one reads live public posts, so the numbers are from this week.

## Which tool should I start with?

Start with the [social listening report](https://www.getsift.ai/tools/social-listening/) on your brand name. It shows the volume, the themes and the sentiment in one place. Then run [share of voice](https://www.getsift.ai/tools/share-of-voice/) with two competitors to see where you stand. If customers ask you for help on X, the [social care audit](https://www.getsift.ai/tools/social-care-audit/) shows how fast you answer.

## How the tools work

The search tools read live public posts from X, TikTok, YouTube, Instagram and news. AI models sort the posts into themes and label how people feel. Every post on X is counted, so volumes are exact. The quick checks work on what you give them: a post's numbers, a handle, your text or a topic.

## Questions

### Are these social media tools really free?

Yes. The search tools need a work email to open the report, so we can send you the link. The calculator and the first run of the text tools need nothing.

### Where does the data come from?

Public posts on X, TikTok, YouTube and Instagram, plus news articles. The tools never touch private accounts or messages.

### Which tool should I start with?

Start with the social listening report on your brand name. Then run share of voice with two competitors to see where you stand.

### How is this different from Sift?

The tools give you a one-time snapshot. Sift runs the same agents all day on your own channels, answers the posts that need a reply and tells you when a topic starts to grow.