# Social Engagement and Growth

> Find relevant social conversations, understand the context, and prepare replies for your team to review with Sift.

Canonical: https://www.getsift.ai/social-engagement-and-growth/

## Find the conversation. Make your reply count.

Bring relevant social conversations into view, give your team context, and prepare a thoughtful reply from one place.

[Explore replies](https://docs.getsift.ai/docs/agent/responding)

## From a mention to a meaningful response.

Give your team a clearer path from discovery to reply, with the conversation and its context together.

### Find relevant posts

Listening collects public posts for configured keywords. Keep and skip rules help your team focus on useful conversations.

### Draft with context

AI can prepare a reply using the conversation and your team's knowledge base. Your brand voice guides its phrasing.

### Reply where it began

Send a public reply or private message on supported channels. Add an internal note when your team needs context.

## Give agents a goal and clear boundaries.

Goal agents evaluate conversations against your instructions. They can take permitted steps or decide that no action is needed.

- Tag a conversation, add a note, or move it to a queue.
- Assign a teammate or prepare a reply.
- Choose the actions an agent may take and how replies are reviewed.

## Keep learning between replies.

Use a scheduled agent to revisit a question. Choose a schedule and email recipients, then open a run to explore its result.

Classification agents also help organize conversations, so your team can see the topics and sentiment behind the activity.

[Explore customer insights](https://www.getsift.ai/voice-of-the-customer/)

Built for teams at

coinbase Circle![ElevenLabs](https://www.getsift.ai/logos/elevenlabs.svg)

## Be present in the conversations that matter.

Give your team the context and tools to respond with care.