# People

> Sift links each person’s accounts across platforms, scores their value from 0 to 100, and sorts your audience into lifecycle stages and sentiment groups.

Canonical: https://www.getsift.ai/platform/people/

## Know who’s talking. Across every platform they use.

Sift links each person’s accounts across platforms, scores their value from 0 to 100, and sorts your audience into lifecycle stages and sentiment groups.

[Read the docs](https://docs.getsift.ai/docs/analyze/people/overview)

Value score **0 to 100**

Lifecycle stages **7**

Sentiment groups **3 + unknown**

## What it does

### One person, every account

Accounts are linked across platforms automatically, and you can merge split identities.

### Value score and badges

A 0 to 100 value score plus badges like Brand advocate, Power user, Viral post, and Spam risk.

### Lifecycle stages

New, Casual, Active, Engaged, Power, Lapsing, and Dormant.

### Sentiment groups

Advocates, Neutral, Detractors, with focus lists for Rising, New, and Going quiet.

### AI profile summaries

Open anyone for a summary and their full cross-platform history.

### User tags

Tags applied by AI, by rules, or by hand, organized in groups.

## One profile per person

Sift links a person’s accounts across platforms and lets you merge identities it missed. Open anyone for an AI summary and their full history.

## Know who to call first

Value scores and badges show who matters most. Focus lists show detractors, rising voices, new people, and advocates going quiet, plus high-value users awaiting a reply.

## Works across your channels

[All integrations →](https://www.getsift.ai/integrations/)

[X](https://www.getsift.ai/integrations/x/) [Instagram](https://www.getsift.ai/integrations/instagram/) [Facebook](https://www.getsift.ai/integrations/facebook/) [Threads](https://www.getsift.ai/integrations/threads/) [TikTok](https://www.getsift.ai/integrations/tiktok/) [YouTube](https://www.getsift.ai/integrations/youtube/) [LinkedIn](https://www.getsift.ai/integrations/linkedin/) [WhatsApp](https://www.getsift.ai/integrations/whatsapp/) [Telegram](https://www.getsift.ai/integrations/telegram/) [Discord](https://www.getsift.ai/integrations/discord/) [Discourse](https://www.getsift.ai/integrations/discourse/) [App Store](https://www.getsift.ai/integrations/app-store/) [Google Play](https://www.getsift.ai/integrations/google-play/)

## More of the platform

[**AI triage** Score, summarize, tag, and filter every message.](https://www.getsift.ai/platform/triage/) [**AI replies** Drafts in your voice, grounded in your knowledge.](https://www.getsift.ai/platform/ai-replies/) [**Knowledge base** The facts your agents answer from.](https://www.getsift.ai/platform/knowledge-base/) [**SiftGPT** Ask your data, get answers with sources.](https://www.getsift.ai/platform/siftgpt/) [**Inbox** Every channel in one keyboard-first inbox.](https://www.getsift.ai/platform/inbox/) [**Workflows** Rules and goals that route work for you.](https://www.getsift.ai/platform/workflows/) [**Analytics** Topics, sentiment, SLAs, and custom dashboards.](https://www.getsift.ai/platform/analytics/) [**Listening** Brand mentions you weren’t tagged in.](https://www.getsift.ai/platform/listening/) [**Moderation** Spam, policy, and blocked users.](https://www.getsift.ai/platform/moderation/) [**Quality & CSAT** QA agents, reviews, and customer scores.](https://www.getsift.ai/platform/quality/) [**Security & admin** Roles, audit log, and agent access controls.](https://www.getsift.ai/platform/security/)

## Meet your advocates and detractors.

We’ll show who matters most across your channels.