# Listening

> Sift finds posts about your brand on X, Threads, Instagram, TikTok, and YouTube, keeps what matters, and alerts you when volume jumps.

Canonical: https://www.getsift.ai/platform/listening/

## Hear the posts that never tag you. Get an alert when they spike.

Sift finds posts about your brand on X, Threads, Instagram, TikTok, and YouTube, keeps what matters, and alerts you when volume jumps.

[Read the docs](https://docs.getsift.ai/docs/sources/listening)

Platforms **X, Threads, Instagram, TikTok, YouTube**

Feed history **Up to 365 days**

Spike alerts **Within the hour**

## What it does

### Five platforms

X, Threads, Instagram, TikTok, and YouTube.

### Video

Speech and on-screen text, not just captions.

### Plain rules

Keep and skip, with a reason for each.

### Alerts

Slack alerts and spike alerts.

### Send to inbox

One click. Nothing is deleted.

### Charts

In Analytics, or ask SiftGPT.

## Follow any topic

Your brand, products, campaigns, or competitors. Sift finds the posts, even when you’re not tagged.

- Keywords per platform
- Keep and skip rules
- Alerts in Slack

## Hears videos too

On TikTok and YouTube, Sift catches what people say and show on screen, not just captions.

- Speech and on-screen text
- A one-line summary of each video

## Every skip has a reason

Skipped posts are archived with the rule that skipped them. Bring any back in one click.

- Plain rules, no query language
- Nothing is deleted

## Know before it trends

Slack alerts on the things you care about, and on spikes within the hour.

- Alerts you choose
- Automatic spike alerts

## See the trend

Charts for volume, platforms, and sentiment. Or ask SiftGPT.

- Keep rate per Listener
- Export to CSV

## Where agents act, and where you decide.

Agents find and sort. You decide what to answer.

1. Agent
  **Find**
Searches five platforms, video included.
2. Agent
  **Sort**
Keeps the real posts, archives the rest.
3. Agent
  **Alert**
Pings Slack on spikes.
4. Person
  **Act**
Replies, or shares the trend.

## Works across your channels

[All integrations →](https://www.getsift.ai/integrations/)

[X](https://www.getsift.ai/integrations/x/) [Threads](https://www.getsift.ai/integrations/threads/) [Instagram](https://www.getsift.ai/integrations/instagram/) [TikTok](https://www.getsift.ai/integrations/tiktok/) [YouTube](https://www.getsift.ai/integrations/youtube/)

## Questions

### Which platforms?

X, Threads, Instagram hashtags, TikTok, and YouTube.

### What happens to skipped posts?

They’re archived with a reason. Send any to the inbox in one click.

### Who sets it up?

We set up Listeners with you. Managers view, send to inbox, and export.

### How far back?

Sift collects posts from the last 90 days and keeps them for up to a year.

## More of the platform

[**AI triage** Score, summarize, tag, and filter every message.](https://www.getsift.ai/platform/triage/) [**AI replies** Drafts in your voice, grounded in your knowledge.](https://www.getsift.ai/platform/ai-replies/) [**Knowledge base** The facts your agents answer from.](https://www.getsift.ai/platform/knowledge-base/) [**SiftGPT** Ask your data, get answers with sources.](https://www.getsift.ai/platform/siftgpt/) [**Inbox** Every channel in one keyboard-first inbox.](https://www.getsift.ai/platform/inbox/) [**Workflows** Rules and goals that route work for you.](https://www.getsift.ai/platform/workflows/) [**Analytics** Topics, sentiment, SLAs, and custom dashboards.](https://www.getsift.ai/platform/analytics/) [**People** Advocates, detractors, and who’s going quiet.](https://www.getsift.ai/platform/people/) [**Moderation** Spam, policy, and blocked users.](https://www.getsift.ai/platform/moderation/) [**Quality & CSAT** QA agents, reviews, and customer scores.](https://www.getsift.ai/platform/quality/) [**Security & admin** Roles, audit log, and agent access controls.](https://www.getsift.ai/platform/security/)

## Find the posts that never tag you.

We’ll set up a Listener for your brand and show what it finds.