# Consumer goods

> Sift agents sort customer questions and feedback, draft replies from your product knowledge, and show your team what people are saying.

Canonical: https://www.getsift.ai/industries/consumer-goods/

## Agents for product questions and feedback.

Sift agents sort customer questions and feedback, draft replies from your product knowledge, and show your team what people are saying.

[Explore agents](https://www.getsift.ai/agents/)

S **Your workspace** Example workspace

Inbox All conversations

 **Product question**

Does this contain gluten? I couldn't find it on the label.

Reply ready

 **Delivery issue**

My order hasn't arrived and the tracking hasn't changed.

Routed to Care

 **Product feedback**

I love the product, but the new package is hard to open.

Tagged, Packaging

Agent activity Example

Customer message

“Does this contain gluten? I couldn't find it on the label.”

**Classified and routed**

Contact reason, Product question

Team, Customer care

**Suggested reply For review**

Thanks for checking. We'll confirm the ingredient information and get back to you here.

An example of Sift agents at work.

## Agents work across your conversations.

Product questions, delivery issues, and reviews.

### Sort questions from feedback

Classify product, delivery, and packaging conversations so the right team can find them.

### Use your product knowledge

Give agents your approved information and guidance to help prepare accurate replies.

### Track product themes

Compare questions and feedback across channels, with the original conversations behind each answer.

### Build a view for your team

Ask SiftGPT for a custom dashboard of the topics and trends your team follows.

## Ask your agents. See the source.

Use SiftGPT to investigate feedback, build custom dashboards, and schedule briefings. Open the conversations behind an answer.

[Explore customer insights](https://www.getsift.ai/voice-of-the-customer/)

S **SiftGPT** Example

What are customers asking about in these conversations?

**SiftGPT**

Customers ask about ingredients and a delayed delivery. Another says the new packaging is hard to open.

Illustrative answer from example conversations

Custom dashboard **Product feedback**

Track conversations by topic

Product question Delivery issue Product feedback

## Your agents. Your rules.

Route ingredient questions to your team for confirmation. Set which replies agents can send and which need review.

[Explore social support](https://www.getsift.ai/social-support/) [Explore agents](https://www.getsift.ai/agents/)

## Put your social agents to work.

See Sift with your team’s conversations in mind.