# Blog, page 23 of 23

> Page 23 of 23 of the Sift AI blog: older posts on social customer service, analytics, listening, and community work.

Canonical: https://www.getsift.ai/blog/23/

## The Sift Blog.

Latest news, product updates, and insights on AI-powered social and community operations.

- ## [Plan a Winning Public Relations Campaign](https://www.getsift.ai/blog/public-relations-campaign/)
![Plan a Winning Public Relations Campaign](https://cdnimg.co/1b1063f7-d317-4b64-84f1-6c3e33fa25b3/ffbf21d7-d47f-4489-8641-c68a1bb18e6e/public-relations-campaign-pr-strategy.jpg) public relations campaign pr strategy Plan, execute & measure a modern public relations campaign. This guide covers strategy, KPIs, AI integration, & real examples for enterprise teams. April 23, 2026 Read post
- ## [Maximize ROI in Social Media: Conquer Chaos with Sift AI](https://www.getsift.ai/blog/roi-in-social-media/)
![Maximize ROI in Social Media: Conquer Chaos with Sift AI](https://cdnimg.co/1b1063f7-d317-4b64-84f1-6c3e33fa25b3/b352865e-9ddf-428c-8b4e-fcf2e7eabf20/roi-in-social-media-marketing-notes.jpg) roi in social media social care roi Improve operational ROI in social media. Conquer triage chaos, automate routing, & prove value with Sift AI. Move beyond basic marketing metrics. April 22, 2026 Read post
- ## [From Keywords to Context: A New Era of Social Care](https://www.getsift.ai/blog/context-aware-social-care/)
![From Keywords to Context: A New Era of Social Care](https://storage.ghost.io/c/d8/44/d844294d-627d-47da-80ab-b9fc8483f8e7/content/images/2026/04/connected-weave.jpg) customer experience social care Why social media support teams are moving past keyword monitoring, and what you need to keep up. February 16, 2026 Read post